User Experience Design (UXD) and the business case for PNG brands
…the next technological revolution and investment trend is humanity. Talking. Touching. Hugging. Caring. Educating. Helping. Succeeding Together. Healing.
Michael Eisenberg Forbes Tech Investor 2019
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Above all else, align with customers. Win when they win. Win only when they win.
Jeff Bezos Amazon - Founder & CEO
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But what if the firm was driven, not by the goal of short-term profitability, but by the goal of continuous innovation in service of finding new ways of delighting customers? The new bottom line of this kind of organisation becomes whether the customer is delighted. Conventional financial measures such as maximising shareholder value are subordinated to the new bottom line. Profit is a result, not a goal.
Clayton Christensen The Innovator's Dilemma
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