Is your website, product, or service destined to be top-of-mind for your target audience? Questions to ask to ensure your User Experience (UX) design strategy is on point, and on top.
When it comes to ensuring that your website, product or service is top-of-mind among your target audience, design matters. A User Experience (UX) design strategy prioritises the end-user, and in doing so provides positive customer touchpoints that build brand loyalty.
The centre of gravity in the UX design process is to thoroughly gain insight into your target audience:
- What are their needs? And how can these be achieved?
- What are the main problems your target audience face?
- What drives them?
In the end, when it comes to building a strong website, service or product, usability + accessibility = desirability.
Success that is guided by User Experience (UX) design.