SEO and the pursuit of Page One
Anyone can build a website, but is your brand discoverable online?
Prioritising Search Engine Optimisation (SEO) as an impactful business investment can mean the difference between your brand being seen and searchable or isolated and disconnected from the eyes and clicks that matter.
Much like being on the front page of a newspaper, Search Engine Optimisation (SEO) makes your company or brand discoverable online, making it a cost-effective way to connect with customers. Aside from upgrading a website’s ability to be searched and seen by the eyes that matter, here are some values that SEO brings to the table:
SEO builds brand expertise, authority, and trust
When potential customers search for a product or service online they are most likely to select from among the top 5 results that the search engine provides them. Being among the top proves that your brand has taken the time, effort, and made the investment to back up and prove your expertise and authority online. Customers will convert and buy into that confidence.
SEO is key to growth
An optimised website that ranks highly on a search engine results page will attract organic traffic and potential clients who are more likely to purchase your products and engage your services.
Focus on SEO creates a positive customer/user experience
Quality SEO and user experience work together in boosting a website’s ranking success. Everything from mobile friendliness, speed of page content loading to how quickly a webpage responds to user input among other UX factors can all contribute to maximum visibility.
SEO is cost-effective
Yes, SEO isn’t free, but it is sure to provide a substantial return of investment especially when it is maintained as a highly prioritised business investment as opposed to a marketing expense.